How Omnyway and Brookfield teamed up to bring live stream commerce to Ridgedale Center in Minnetonka, MN over the holiday season
Ridgedale Live from Brookfield Properties
If you have ever been to Minnesota in the month of December, chances are it was absolutely freezing! Add a global pandemic on top of that, and you have no shopping activity at local retail – consumers simply did not want to leave their homes!
That’s why Brookfield and Omnyway partnered up to bring live stream commerce to Ridgedale Center. By empowering retailers at this mall with an ability to hosts live streams with integrated checkout, the local community in Minnetonka was able to complete its holiday shopping at their favorite stores from the comfort of their homes.
Creating An Engaging Experience
In one of our previous blog posts, we shared the importance of the Host & Co Host dynamic. Having someone who creates excitement & is able to facilitate an experience on camera is instrumental to the success of live stream.
That’s why for the holiday season 2020, Brookfield and Ridgedale Center brought in Jodi Mayers & Style Partners. Jodi & her style partners worked with the individual retailers to help host their live stream commerce experiences.
As seen in this photo, Jodi worked with Shaun Haggerland from Fan HQ (a leading sports memorabilia store in Minnesota) to lead shoppers through all the exciting gear FAN HQ had to offer. Jodi set the scene & Shaun shared his expert takes on all the special items!
Jodi is the go-to fashion advisor on KSTP’s Twin Cities Live, WCCO Mid-Morning, as well as KARE11 News at 4 and the Saturday Morning Show. She has been tapped regularly to speak on working wardrobe strategies and has been featured in publications such as MSP magazine, Minnesota Monthly and Edina Magazine.
Live Stream Location & Order Fulfillment
Ridgedale selected a large open room to host live streams for a handful of retailers. By setting up in this area, with minimal distractions, Jodi, Shaun & many others kept shopper attention throughout the experience.
With shoppers attending from throughout Minnesota, Ridgedale Live proved to be a powerful new way for shoppers to engage with their favorite stores.
Retailers, like Fan HQ, leveraged Jodi’s expertise and were able to sell directly within the live stream. All orders received through the live stream were then closed over the individual retailer’s in-store POS using an Omnyway provided merchant card.
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